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Years of Experience
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Completed Projects
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Hours Worked
I am a detail-oriented Data Analyst with a passion for uncovering the stories hidden within data. My expertise lies in cleaning, transforming, and visualizing complex datasets to drive data-informed decision-making. With a strong background in SQL, Python, and data visualization tools like Tableau and Power BI, I excel at turning raw numbers into clear, actionable insights.
Selected Projects
Experience
2025 - 2026
Data Analyst
Vosyn Inc. | Toronto, Canada
- Analyzed large-scale AI audio/video datasets for VosynCore using SQL and Python to track translation performance (WER, BLEU, QCS), improving model accuracy by 12% and reducing manual review.
- Built automated product analytics dashboards monitoring retention, API latency, and feature adoption for VosynVerse.
- Developed financial models with operations team tracking MRR/ARR, LTV/CAC, and cloud costs to support executive planning and investor reporting.
- Mentored 3 junior analysts and interns on SQL optimization and reporting standards to improve team efficiency.
2022 - 2024
Data Operations Analyst
Soho VFX | Toronto, Canada
- Analyzed ShotGrid and production metadata to identify workflow bottlenecks, improving task allocation efficiency and reducing project overspend.
- Built automated Tableau and Excel dashboards delivering real-time visibility into project health, artist utilization, and delivery timelines.
- Leveraged historical production and render data to forecast workload and resource demand, improving planning accuracy.
- Implemented data validation checks across production systems, increasing reporting accuracy and consistency.
- Collaborated with pipeline engineers to automate data extraction using Python, reducing manual effort and accelerating executive reporting.
2020 - 2022
Reporting & Performance Analyst
Jellysmack | Toronto, Canada
- Led 160+ monthly A/B tests on video hooks and metadata within a CRO framework, increasing CTR and boosting 1-minute retention by 15% across creator portfolios.
- Used platform analytics (CTR, retention, MSI) to optimize content ROI and strategy, delivering a 30% increase in audience reach for top creators.
- Scaled operations by partnering with Creative/Strategy to launch a data feedback loop and 10+ Notion A/B testing playbooks.
- Automated KPI tracking via internal tools to scale reporting & operational efficiency.
- Built data visualizations on audience growth to guide stakeholder ROI decisions.
Retail Ecommerce Ventures | Toronto, Canada
- Leveraged digital marketing analytics (Google Analytics, Meta Business Suite) to achieve 3+ ROAS for online ad campaigns.
- Conducted in-depth KPI analysis (CTR, engagement rates, conversions) using Hootsuite and native platform analytics to refine video content and maximize performance.
- Applied data-driven video SEO techniques, including optimized titles and hashtags, to enhance content discoverability on YouTube and TikTok.
2014 - 2018
PMO | Reporting Analyst
Cognizant | Bengaluru, India
- Analyzed incident, request, and change datasets using SQL and Excel, identifying trends that reduced ticket resolution time(high-risk categories) in ServiceNow (SNOW) by ~20% and improved IT support performance.
- Built and maintained Tableau and Power BI dashboards tracking KPIs, backlog, and service metrics, delivering real-time visibility to 50+ stakeholders.
- Developed executive analytical reports(MSR, PMR and QBR) and RCA documentation to support strategic planning, risk management, and change readiness.
- Collaborated with cross-functional teams and client stakeholders (HealthNet & Allegis) to convert operational data into actionable leadership insights.
Companies & Projects I've Contributed To
Education & Certifications
MA, Digital Media
University of West London, London, UK
2018 - 2020
Bachelor of Engineering, CS
Visvesvaraya Technological University (VTU), Bangalore, India
2010 - 2014
Certifications
- Google Data Analytics Professional Certificate
- Tableau Certified Data Analyst
- Fundamentals of Artificial Intelligence and Machine Learning by IBM
- AWS Certified Solutions Architect - Associate
Analytical Toolkit
Let's Connect
I am always excited to discuss new projects or data challenges. Below are the best ways to reach me.
Email Me